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Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.; Javalgi, Rajshekhar G.; Ciravegna, … - In: Journal of business research : JBR 107 (2020), pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
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The effect of global dynamic capabilities on internationalizing SMEs performance : organizational culture factors as antecedents
Peng, Yao-Ping; Lin, Ku-Ho - In: Baltic journal of management 12 (2017) 3, pp. 307-328
Persistent link: https://www.econbiz.de/10011747530
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Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha; Meier, Fabian; Eggers, Felix; Bouncken, … - In: European journal of international management : EJIM 10 (2016) 2, pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
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SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance
Mohammad Falahat; Thurasamy Ramayah; Soto-Acosta, Pedro; … - In: Technological forecasting & social change : an … 152 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012234645
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Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting; Lyu, Rebecca Wenjing - In: Industrial marketing management : the international … 118 (2024), pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
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How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Kusi, Samuel Yaw; Gabrielsson, Peter; Baumgarth, Carsten - In: Journal of world business : JWB 57 (2022) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10013342650
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Patterns of international marketing strategy
Solberg, Carl Arthur; Durrieu, François - In: The journal of business & industrial marketing 38 (2023) 7, pp. 1532-1544
Persistent link: https://www.econbiz.de/10014314140
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Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul; Simonin, Bernard L.; Mandler, Timo - In: Journal of international marketing 31 (2023) 2, pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
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International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor; Mitręga, Maciej; Shoham, Aviv - In: International marketing review 41 (2024) 1, pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
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How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes; Cabanelas, Pablo; … - In: International marketing review 41 (2024) 1, pp. 273-301
Persistent link: https://www.econbiz.de/10014524786