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Institutional forces and firms' positioning in China and Brazil
Elg, Ulf; Ghauri, Pervez N. - In: Entrepreneurship in international marketing, (pp. 239-266). 2015
Persistent link: https://www.econbiz.de/10010493027
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Entry strategy and export marketing in emerging markets : a small player case
Lorvoralak, Peachayanant; Winai Wongsurawat - In: Asian journal of management cases 16 (2019) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10012008020
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Leveraging domestic and foreign learning to develop marketing capabilities : the case of the Chinese company Goodbaby
Checchinato, Francesca; Hu, Lala; Perri, Alessandra; … - In: International journal of emerging markets 12 (2017) 3, pp. 637-655
Persistent link: https://www.econbiz.de/10011773901
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Hyper-localizing e-commerce strategy : an emerging market perspective
Singh, Nitish; Keating, Brendan M. - In: Emerging markets from a multidisciplinary perspective : …, (pp. 89-94). 2018
Persistent link: https://www.econbiz.de/10011825143
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SME export performance, capabilities and emerging markets : the impact of institutional voids
Akbar, Yusaf H.; Balboni, Bernardo; Bortoluzzi, Guido; … - In: European journal of international management : EJIM 11 (2017) 2, pp. 201-226
Persistent link: https://www.econbiz.de/10011813189
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International strategies of NIC firms in Europe
Chen, Ivy; Wong, Veronica - In: Journal of euromarketing 8 (1999) 3, pp. 1-28
Persistent link: https://www.econbiz.de/10001485033
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Entering and succeeding in emerging countries : marketing to the forgotten majority
Samli, A. Coskun - 2004
Persistent link: https://www.econbiz.de/10001928311
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Marketing to the bottom of the pyramid : opportunities in emerging markets
Omar, Maktoba; Williams, Robert L. - In: International journal of services, economics and management 1 (2007/09) 4, pp. 427-446
Persistent link: https://www.econbiz.de/10003850748
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Isomorphic pressures, peripheral product attributes and emerging market firm export performance
Brouthers, Lance Eliot; O'Donnell, Edward; Keig, Dawn L. - In: Management international review : mir ; journal of … 53 (2013) 5, pp. 687-710
Persistent link: https://www.econbiz.de/10010198054
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How can firms from emerging economies enhance their CSR-supported export strategies?
Boehe, Dirk Michael; Cruz, Luciano Barin; Ogasavara, … - 2010
Persistent link: https://www.econbiz.de/10008807154