The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market.

In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of...

Despite recent setbacks for Internet start-upactivity in the United States, global e-commerce sales are predicted to grow inthe next few years. The basis of market entry by internationally expanding U.S.Internet firms is the research focus. The entrepreneurial context of U.S.Internet firms is...

We study international market entry in the context of the Internet, and ask: On what basis do U.S. Internet firms choose the markets that they enter? Our baseline hypothesis is that international market entry decisions are based on balancing perceived risks and returns inherent in a foreign...