Reviving traditions in research on international market entry
guest edited by Tiger Li
| Year of publication: |
2003 ; 1. ed.
|
|---|---|
| Other Persons: | Li, Tiger (ed.) |
| Publisher: |
Amsterdam : JAI |
| Subject: | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing | Markteintritt | Market entry | Markteintrittsstrategie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | IX, 169 S Ill., graph. Darst |
|---|---|
| Series: | Advances in international marketing. - Bingley [u.a.] : Emerald JAI, ISSN 1474-7979, ZDB-ID 634916-X. - Vol. 14 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Literaturangaben International countertrade - a reverse marketing perspective, S. Samiee; MNC control over foreign market ventures - do host governments still play a major role?, S. Zou et al; channel integration decisions in new product global competition - a conceptual framework and empirical examination, T. Li, Z.G. Li; gray markets - threat or opportunity? the case of Herman Miller vs. ASAL GmbH, M.R. Mullen et al; patent issues in China - entry decisions in a dynamic legal and competitive environment, S.W. Kopp, K. Zeng; building strategic partnering between multinational corporations and their Chinese counterparts, C-N. Chao et al; enablers of long-term marketing relationships in cross-cultural business, A.C. Cortes, A.Z. Vasquez-Parraga. |
| ISBN: | 0-7623-1044-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001783211