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Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles …

Persistent link: https://www.econbiz.de/10012495704

Personalized advertisements with integration of names and photographs : an eye-tracking experiment

Pfiffelmann, Jean; Dens, Nathalie; Soulez, Sébastien - In: Journal of business research : JBR 111 (2020), pp. 196-207

Persistent link: https://www.econbiz.de/10012237800

When less is more : data and power in advertising experiments

Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 43-53

Persistent link: https://www.econbiz.de/10011645746

Emotion induction in click intention of picture advertisement : a field examination

Wu, ChienHsing; Sundiman, Didi; Kao, Shu-Chen; Chen, … - In: Journal of internet commerce 17 (2018) 4, pp. 356-382

Persistent link: https://www.econbiz.de/10011987500

A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook

Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225

Persistent link: https://www.econbiz.de/10012022536

When less is more : data and power in advertising experiments

Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - 2015

Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online … and in-store purchases. We use a randomized field experiment on 3 million Yahoo! users who are also past customers of the …

Persistent link: https://www.econbiz.de/10011807825

Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence

Vashisht, Devika; Pillai, Sreejesh S. - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 249-264

Persistent link: https://www.econbiz.de/10011567084

An experimental investigation of the effects of retargeted advertising : the role of frequency and timing

Sahni, Navdeep S.; Narayanan, Sridhar; Kalyanam, Kirthi - In: Journal of marketing research 56 (2019) 3, pp. 401-418

Persistent link: https://www.econbiz.de/10012177427

Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search

Sahni, Navdeep S.; Nair, Harikesh - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 5-32

Persistent link: https://www.econbiz.de/10012183068

Rival-benefiting effect of advertising : experimental extension and empirical investigation

Song, Tae Ho; Kim, Sang Yong; Kim, Ho; Lee, Jin Won - In: International journal of advertising : the review of … 38 (2019) 4, pp. 603-627

Persistent link: https://www.econbiz.de/10012200300

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