Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special...

In today's cluttered retail environments, creating consumer pull through memory-based brand equity is not enough; marketers must also create "visual equity" for their brands (i.e., incremental sales triggered by in-store visual attention). In this paper, we show that commercial eye-tracking...