Purpose: This paper highlights the suitability, application and fruitful opportunities for ethnographic methodologies in contemporary B2B service research. Design/methodology/approach: This paper is based on a literature review and conceptual analysis of ethnographic research methodology and...

Purpose: This study aims to examine buying center members’ information control (IC) in complex organizational buying contexts to uncover the effect of IC on overall procurement performance (PP) and the effects of expert power (EP), legitimate power (LP) and referent power as antecedents to...

Purpose: This study aims to assess the following question: “which information processing approach, formalization or centralization, responds to procurement complexity and how does this affect procurement performance in knowledge-intensive procurements?” Design/methodology/approach: This...