"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research …

in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies … -- Social CRM analytics: gaining customer insights for designing social CRM strategies / Prerna Lal -- The impact of CRM and … -- Electronic customer relationship management (E-CRM) practices of micro, small, and medium scale enterprises in Ghana / Rebecca …

in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies …