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Sustainable service

Keiningham, Timothy; Aksoy, Lerzan; Malthouse, Edward - In: Journal of service research 27 (2024) 1, pp. 3-5

Persistent link: https://www.econbiz.de/10014580371

Special issue: sustainable service

Aksoy, Lerzan (ed.); Keiningham, Timothy (ed.); … - 2024

Persistent link: https://www.econbiz.de/10014580401

The cumulative effect of satisfaction with discrete transactions on share of wallet

L. Keiningham, Timothy; Aksoy, Lerzan; C. Malthouse, Edward - In: Journal of Service Management 25 (2014) 3, pp. 310-333

Purpose – The purpose of this paper is to propose a theoretical model for how consumers aggregate satisfaction with individual service encounters to form a summary evaluation of satisfaction, and further examines its effect on customers’ share of category spending (share of wallet (SOW))....

Persistent link: https://www.econbiz.de/10014894721

Toward a further understanding of drivers of customer loyalty across economic conditions, industries, firms, and customers

Ou, Yi-chun - 2014

Persistent link: https://www.econbiz.de/10010360025

Identity and the professional millennial woman : a cross-cultural examination

Ball, Joan - In: Review of business : interdisciplinary journal on risk … 36 (2015/16) 1, pp. 71-82

Persistent link: https://www.econbiz.de/10011388308

Discount venture brands : self-congruity and perceived value-for-money?

Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; … - In: Journal of business research : JBR 116 (2020), pp. 412-419

Persistent link: https://www.econbiz.de/10012257635

The role of consumer confidence in creating customer loyalty

Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354

Persistent link: https://www.econbiz.de/10010393226

The effects of customer equity drivers on loyalty across services industries and firms

Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356

Persistent link: https://www.econbiz.de/10011684991

The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers

Ou, Yi-Chun; Verhoef, Peter C. - In: Journal of business research : JBR 80 (2017), pp. 106-115

Persistent link: https://www.econbiz.de/10011771450

How and when narcissism and faith in humanity drive sustainable consumption

Bowen, Karen T.; Musarra, Giuseppe; Ou, Yi-Chun - In: Psychology & marketing 39 (2022) 9, pp. 1706-1724

Persistent link: https://www.econbiz.de/10013465108