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Investigating brand community engagement and evangelistic tendencies on social media

Sharma, Purvendu; Sadh, Ashish; Billore, Aditya; … - In: The journal of product & brand management 31 (2022) 1, pp. 16-28

Persistent link: https://www.econbiz.de/10012798126

Innovation from virtual brand community members may only be virtually effective

Barretta, Paul G.; Firat, A. Fuat - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 186-202

Persistent link: https://www.econbiz.de/10013041216

The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender

Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin - In: International journal of electronic marketing and … 12 (2021) 4, pp. 339-356

Persistent link: https://www.econbiz.de/10012669849

The impact of brand communities on public and private brand loyalty : a field study in professional sports

Mills, Mark; Oghazi, Pejvak; Hultman, Magnus; … - In: Journal of business research : JBR 144 (2022), pp. 1077-1086

Persistent link: https://www.econbiz.de/10013185078

Brand community and its impact on brand love and repurchase intention in the fashion industry context

Al Khasawneh, Mohammad Hamdi; Eid, Dana; Safi, Farah; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 88-110

Persistent link: https://www.econbiz.de/10013258245

Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform

Cova, Bernard; Barès, Franck; Nemani, Anicet - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 887-913

Persistent link: https://www.econbiz.de/10012607862

Do instagram fan pages develop consumer-brand relationships? : evidence from the telecommunications industry

Gaber, Hazem Rasheed; Elsamadicy, Ahmed Mousa; Wright, … - In: Cogent business & management 8 (2021) 1, pp. 1-18

Instagram’s growth has drawn the interest of many corporations that are searching for new ways to boost their customer relationships. Given the rapid adoption of Instagram marketing and the inadequate research in that field, the objective of this paper is to examine whether "following" brands...

Persistent link: https://www.econbiz.de/10012665364

Community members' perception of brand community character : construction and validation of a new scale

Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120

Persistent link: https://www.econbiz.de/10011616011

Effects of relative size and homogeneity of sports fan community on potential fans' support intentions

Asada, Akira; Ko, Yong Jae; Jang, Wonseok - In: Journal of sport management : the official journal of … 34 (2020) 2, pp. 103-119

Persistent link: https://www.econbiz.de/10012293240

What drives customer engagement behavior? : the impact of user participation from a sociotechnical perspective

Chiang, Chang-Tang; Yang, Ming-Hsien; Koo, Tian-Lih; … - In: Journal of electronic commerce research : JECR 21 (2020) 3, pp. 197-214

Persistent link: https://www.econbiz.de/10012296019