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An exploration of students' knowledge and understanding of Istihalah

Ahmed, Ishfaq; Nawaz, Muhammad Musarrat - In: Journal of Islamic marketing : JIMA 7 (2016) 2, pp. 213-231

Persistent link: https://www.econbiz.de/10011562982

From philanthropy to broader social engagement : Muslim consumers' response to social marketing strategies in Dubai

Nickerson, Catherine; Goby, Valerie Priscilla - In: Journal of Islamic marketing : JIMA 7 (2016) 4, pp. 423-440

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Effect of religiosity on luxury consumer behaviour : the case of the Tunisian Muslim

Dekhil, Fawzi; Boulebech, Hajer; Bouslama, Neji - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 74-94

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Consumers and Halal cosmetic products : knowledge, religiosity, attitude and intention

Azmawani Abd Rahman; Ebrahim Asrarhaghighi; Auhaimi Ab … - In: Journal of Islamic marketing : JIMA 6 (2015) 1, pp. 148-163

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The push, pull, and mooring effects toward switching intention to halal cosmetic products

Al-Banna, Hasan; Jannah, Syayyidah Maftuhatul - In: Journal of Islamic marketing 14 (2023) 9, pp. 2149-2166

Persistent link: https://www.econbiz.de/10014362541

A study on the boycott motivations of Malaysian non-Muslims

Asmat Nizam Abdul Talib; Samshul-Amry Abd-Latif; … - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 264-287

Persistent link: https://www.econbiz.de/10011552196

Islamic marketing and branding : thinking outside the box

Boulanouar, Aisha Wood - In: International journal of islamic marketing and branding 1 (2015) 2, pp. 123-130

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Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries

Almossawi, Mohammed M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 687-706

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Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study

Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59

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Strategic Islamic Marketing : A Roadmap for Engaging Muslim Consumers

Alserhan, Baker Ahmad (ed.); Ramadani, Veland (ed.); … - 2022

Perspectives of Islamic Entrepreneurship and Marketing -- Entrepreneurship Orientation, Practices, and Performance in Islam …An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and … Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications …

Persistent link: https://www.econbiz.de/10013270890