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Getting closer to the consumer - how Nivea co-creates new products
Bilgram, Volker; Bartl, Michael; Biel, Stefan - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 1, pp. 34-40
Persistent link: https://www.econbiz.de/10008841598
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Open Innovation im Enterprise 2.0 : unternehmensinterne Voraussetzungen zur Einbindung externer Stakeholder in den Innovationsprozess
Jawecki, Gregor; Bilgram, Volker - In: Enterprise 2.0 - die digitale Revolution der …, (pp. 139-153). 2012
Persistent link: https://www.econbiz.de/10009533649
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The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing
Brem, Alexander; Bilgram, Volker - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 40-51
Persistent link: https://www.econbiz.de/10011428742
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Performance assessment of co-creation initiatives : a conceptual framework for measuring the value of idea contests
Bilgram, Volker - In: Evolution of innovation management : trends in an …, (pp. 32-51). 2013
Persistent link: https://www.econbiz.de/10009705706
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Eine Allianz gegen Flecken
Bilgram, Volker; Füller, Johann; Bartl, Michael; Biel, … - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 3, pp. 62-68
Persistent link: https://www.econbiz.de/10009717241
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The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker; Füller, Johann; Koch, Giordano; Rapp, … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
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The BMW Group co-creation lab : from co-creation projects to programmes
Bartl, Michael; Jawecki, Gregor; Bilgram, Volker; … - In: Discontinuous innovation : learning to manage the unexpected, (pp. 179-203). 2013
Persistent link: https://www.econbiz.de/10010232636
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Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja; Füller, Johann; Hautz, Julia; Bilgram, … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
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Gamification : best practices in research and tourism
Stadler, Dorothée; Bilgram, Volker - In: Open tourism : open innovation, crowdsourcing and …, (pp. 363-370). 2016
Persistent link: https://www.econbiz.de/10011444573
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Implementierung erfolgsorientierter Entlohnungssysteme : ein Praxisbeispiel bei der Vergabe von Planungsleistungen im Baugewerbe
Beißel, Jörg; Bilgram, Volker - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 55 (2003) 3, pp. 315-335
Persistent link: https://www.econbiz.de/10001756185