Narrow search
Showing 81 - 90 of 218,383
Cover Image
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Cover Image
Frontiers: how support for Black Lives Matter impacts consumer responses on social media
Wang, Yang; Qin, Marco Shaojun; Luo, Xueming; Kou, Yu (Eric) - In: Marketing science 41 (2022) 6, pp. 1029-1044
Persistent link: https://www.econbiz.de/10014316706
Cover Image
Rejoinder: heterogeneous impact of brands’ support for Black Lives Matter on consumer responses
Wang, Yang; Qin, Marco Shaojun; Luo, Xueming; Kou, Yu (Eric) - In: Marketing science 41 (2022) 6, pp. 1053-1056
Persistent link: https://www.econbiz.de/10014316711
Cover Image
Consumer empowerment through Internet-based co-creation
Füller, Johann; Mühlbacher, Hans; Matzler, Kurt; … - In: Journal of management information systems : JMIS 26 (2009/10) 3, pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Cover Image
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann; Faullant, Rita; Matzler, Kurt - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Cover Image
Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
Cover Image
Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Nambisan, Satish; Baron, Robert A. - In: Organization science : a journal of the Institute for … 21 (2010) 2, pp. 554-572
Persistent link: https://www.econbiz.de/10003964615
Cover Image
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Cover Image
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Cover Image
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10010519598