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Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study

Chawla, Deepak; Sondhi, Neena - In: International journal of Indian culture and business … 12 (2016) 4, pp. 508-533

Persistent link: https://www.econbiz.de/10011664736

Positioning implications for chocolate brands : an attribute-based approach

Sondhi, Neena; Chawla, Deepak - In: Global business review 22 (2021) 1, pp. 184-196

Persistent link: https://www.econbiz.de/10012483251

Effect of religiosity on ecologically conscious consumption behaviour

Islam, Tajamul; Chandrasekaran, Uma - In: Journal of Islamic marketing : JIMA 7 (2016) 4, pp. 495-507

Persistent link: https://www.econbiz.de/10011640440

Does organic food consumption matter to young consumers? : a study on young consumers of India

Prakash, Gyan - In: International journal of economics and business … 22 (2021) 2/3, pp. 174-186

Persistent link: https://www.econbiz.de/10012597958

Development and validation of multidimensional scale on Indian consumer's acceptance of functional food (FFS) : the sustainable option

Sinha, Vidhita; Parmar, Hitesh - In: Cleaner and responsible consumption 10 (2023), pp. 1-11

This study addresses the potential of functional foods in India, a country where health and Ayurveda have always been … instrument, the Functional Food Scale (FFS), to understand the factors that lead to functional food acceptance in India. The FFS … understanding the factors that influence the acceptance of functional foods in India. …

Persistent link: https://www.econbiz.de/10014517223

Complexities of the Indian consumer market

Javalgi, Rajshekhar G.; Dixit, Ashutosh - 2007

Persistent link: https://www.econbiz.de/10003537225

Consumption in Developed and Emerging Economies

Kadish, Peter - 2010

In what follows various econometric technique is applied to determine the source of consumption growth with historical retrospective to equity and real estate markets as well comparative analysis of US consumer and Chinese consumer is presented

Persistent link: https://www.econbiz.de/10014044894

Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach

Reddy, T. Ravindra; Lakshmi, N. Rajya - In: GITAM journal of management : a quarterly publication … 13 (2015) 1, pp. 212-223

Persistent link: https://www.econbiz.de/10011302367

Serving the poor : captive market CSR and repurchase intention

Jose, Saju; Khare, Nilesh; Buchanan, F. Robert - In: The international journal of bank marketing : IJBM 33 (2015) 3, pp. 316-329

Persistent link: https://www.econbiz.de/10011383606

An empirical investigation into information search behaviour of Indian consumers

Malik, Anuradha - In: International journal of internet marketing and … 18 (2023) 4, pp. 429-449

Persistent link: https://www.econbiz.de/10014318365

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