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The role of social media on establishing brand value : a content analysis on banks in Turkey
Ergor, Zeynep Birce; Akagün Ergi̇n, Elif - In: International journal of economics and finance 8 (2016) 3, pp. 97-102
Persistent link: https://www.econbiz.de/10011447871
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Social media : the new trend in marketing communication
Zairis, Antonios; Pareskevi, Lagia - In: Journal of euromarketing 24 (2015) 1, pp. 62-80
Persistent link: https://www.econbiz.de/10011288744
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Social media marketing : exploring the user typology in Turkey
Çiçek, Mesut; Eren-Erdoğmuş, İrem - In: International journal of technology marketing : IJTMkt 8 (2013) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10010200471
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Social media and hospital brands : a field study in Turkey
Güzel, Alper; Tengilimoglu, Dilaver; Ekiyor, Aykut - In: Journal of economics & management 22 (2015) 4, pp. 16-31
Persistent link: https://www.econbiz.de/10011534294
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Message framing Facebook posts : an anylsis of non-governmental organizations
Ozgen, Ozge; Atrek, Banu; Kurt, Sumeyra Duman; Madran, Canan - In: Journal of euromarketing 25 (2016) 1/2, pp. 55-66
Persistent link: https://www.econbiz.de/10011559364
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Social media utilization of tourists for travel-related purposes
Öz, Mustafa - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 1003-1023
Persistent link: https://www.econbiz.de/10011408181
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Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness
Kaynak, Erdener; Kara, Ali; AlSaleh, Dhoha A. - In: Journal of euromarketing 26 (2017) 3/4, pp. 106-127
Persistent link: https://www.econbiz.de/10011878194
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Social media marketing, Turkish behaviour and the 2016 military coup attempt
Attia, Ashraf M.; Fakhr, Rana A. - In: International journal of islamic marketing and branding 4 (2019) 1, pp. 76-93
Persistent link: https://www.econbiz.de/10012117718
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Managing social media as a marketing tool in the Greek business environment
Dosi, Chara; Tzortzaki, Alexia Mary - In: International journal of decision sciences, risk and … 7 (2017) 1/2, pp. 48-69
Persistent link: https://www.econbiz.de/10011797300
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The use of social media in SMEs : a case study for Burdur, Turkey
Kalkan, Adnan; Bozkurt, Özlem Çetinkaya - 2017
Persistent link: https://www.econbiz.de/10011765043