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So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak; Gilly, Mary C. - In: Journal of interactive marketing : a quarterly … 26 (2012) 3, pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
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Risk, trust, and consumer online purchasing behaviour : a Chilean perspective
Bianchi, Constanza; Andrews, Lynda - In: International marketing review 29 (2012) 3, pp. 253-275
Persistent link: https://www.econbiz.de/10009570002
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Capturing "human bandwidth2 : a multidimensional model for measuring attention on Web sites
Zheng, Nan; Chyi, Hsiang Iris; Kaufhold, Kelly - In: JMM : the international journal on media management 14 (2012) 2, pp. 157-179
Persistent link: https://www.econbiz.de/10009571068
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Impact of animation and language on banner click-through rates
Zorn, Steffen; Olaru, Doina; Veheim, Thomas; Zhao, Sam; … - In: Journal of electronic commerce research : JECR 13 (2012) 2, pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
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An overview of digital media and advertising
Dickey, Irene J.; Lewis, William F. - 2012
Persistent link: https://www.econbiz.de/10009573710
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Social network analysis in marketing
Kazienko, Przemysław; Doskocz, Piotr; Kajdanowicz, Tomasz - 2012
Persistent link: https://www.econbiz.de/10009574525
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Trends in the literature on socially responsible investment : looking for the keys under the lamppost
Capelle-Blancard, Gunther; Monjon, Stéphanie - In: Business ethics : a European review 21 (2012) 3, pp. 239-250
Persistent link: https://www.econbiz.de/10009574651
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Optimising online marketing resources : SEO strategy
Pandey, Anuja - In: International journal of technology marketing : IJTMkt 7 (2012) 3, pp. 267-277
Persistent link: https://www.econbiz.de/10009576394
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Experience marketing : an empirical investigation
Ismail, Ahmed Rageh - In: Journal of relationship marketing : innovations & … 10 (2011) 3, pp. 167-201
Persistent link: https://www.econbiz.de/10009356099
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Behavioural Targeting in online advertising using web surf history analysis and contextual segmentation
Deane, Jason K.; Rees, Loren Paul; Rakes, Terry R. - In: International journal of electronic business 9 (2011) 3, pp. 271-291
Persistent link: https://www.econbiz.de/10009375614