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An examination of attributes affecting consumers' perceptions of e-tailer quality
Sebastianelli, Rose; Tamimi, Nabil - In: Journal of internet commerce 12 (2013) 1/4, pp. 268-283
Persistent link: https://www.econbiz.de/10010248373
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Online purchaser segmentation and promotion strategy selection : evidence from Chinese E-commerce market
Liu, Ying; Li, Hong; Peng, Geng; Lv, Benfu; Zhang, Chong - In: Mathematics in business management : [International …, (pp. 263-279). 2015
Persistent link: https://www.econbiz.de/10011488427
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The role of fashionability in second-hand shopping motivations
Ferraro, Carla; Sands, Sean; Brace-Govan, Jan - In: Journal of retailing and consumer services 32 (2016), pp. 262-268
Persistent link: https://www.econbiz.de/10011556678
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How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
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Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Wang, Quansheng; Yang, Xue; Song, Peijian; Sia, Choon Ling - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 339-358
Persistent link: https://www.econbiz.de/10010476759
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Preference minorities and the internet
Choi, Jeonghye; Bell, David R. - In: Journal of marketing research : JMR 48 (2011) 4, pp. 670-682
Persistent link: https://www.econbiz.de/10009272398
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Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103
De Bruyn, Arnaud; Liechty, John C.; Huizingh, Eelko; … - In: MSI reports : working paper series (2005) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10002830931
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A psychographic approach to segmenting the electronic shopper
Vijayasarathy, Leo R. - In: The social and cognitive impacts of e-commerce on …, (pp. 90-118). 2004
Persistent link: https://www.econbiz.de/10002107924
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Konsumententypologisierung im elektronischen Handel : eine interkulturelle Untersuchung
Bauer, Hans H.; Neumann, Marcus M.; Hoffmann, Yasmin - 2003
Persistent link: https://www.econbiz.de/10001825917
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An Empirical Study on the Effect of in Stores Display on Women's Shopping Behaviour in Apparels Segment
Bilala, Bhavika - 2017
this research is collected from 200 women respondents from the major cities of India to study their shopping behavior …
Persistent link: https://www.econbiz.de/10012958067