Similar Search Results

Customer-oriented benefit segmentation : an integrated approach

Aghdaie, Mohammad Hasan; Tafreshi, Parham Fami; … - In: International journal of business innovation and research 8 (2014) 2, pp. 168-189

Persistent link: https://www.econbiz.de/10010400546

Churn management in telecommunications : hybrid approach using cluster analysis and decision trees

Pejić Bach, Mirjana; Pivar, Jasmina; Jaković, Božidar - In: Journal of risk and financial management : JRFM 14 (2021) 11, pp. 1-25

The goal of the paper is to present the framework for combining clustering and classification for churn management in telecommunications. Considering the value of market segmentation, we propose a three-stage approach to explain and predict the churn in telecommunications separately for...

Persistent link: https://www.econbiz.de/10012795878

Albaum, Gerald S.; Kara, Ali; Carmone, Frank J. - In: Journal of euromarketing 26 (2017) 3/4, pp. 81-96

Persistent link: https://www.econbiz.de/10011878160

Just how prepared are you? : an application of marketing segmentation and theory of planned behavior for disaster preparation

Daellenbach, Kate; Parkinson, Joy; Krisjanous, Jayne - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 413-443

Persistent link: https://www.econbiz.de/10011956575

Testing segment stability : insights from a rural tourism study

Pesonen, Juho - In: Journal of travel and tourism marketing 31 (2014) 5/6, pp. 697-711

Persistent link: https://www.econbiz.de/10010405073

Structural topic modelling segmentation : a segmentation method combining latent content and customer context

Fresneda, Jorge E.; Burnham, Thomas A.; Hill, Chelsey H. - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 792-812

Persistent link: https://www.econbiz.de/10012584566

Segmenting foodies for a foodie destination

Kline, Carol; Lee, Seungwoo; Knollenberg, Whitney - In: Journal of travel and tourism marketing 35 (2018) 9, pp. 1234-1245

Persistent link: https://www.econbiz.de/10011942085

How to avoid random market segmentation solutions

Ernst, Dominik; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 57 (2018) 1, pp. 69-82

Persistent link: https://www.econbiz.de/10011915336

Segmentation of potential film tourists by film nostalgia and preferred film tourism program

Kim, Seongseop; Kim, Sangkyun - In: Journal of travel and tourism marketing 35 (2018) 3, pp. 285-305

Persistent link: https://www.econbiz.de/10011886048

A preliminary study of Fintech industry : a two-stage clustering analysis for customer segmentation in the B2B setting

Sheikh, Alireza; Ghanbarpour, Tohid; Gholamiangonabadi, … - In: Journal of business-to-business marketing 26 (2019) 2, pp. 197-207

Persistent link: https://www.econbiz.de/10012196288