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Purpose: This article harmonizes the causal diagram with the objective tree to evaluate service quality and to identify action strategies that improve the quality of service in the hotel industry.Design/methodology/approach: In stage I, we obtained the quality perception records of 127...
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-banking financial institutions in an emerging economy by adopting the renowned SERVPERF model. To verify the proposed model, data was … analyze the collected data. Research findings reveal that, among the six dimensions of the revised SERVPERF model, assurance …
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