Narrow search
Showing 1 - 10 of 76,313
Cover Image
Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior
Lee, Seunghwan; Heere, Bob - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 82-92
Persistent link: https://www.econbiz.de/10012173519
Cover Image
Badvertising : polluting our minds and fuelling climate chaos
Simms, Andrew; Murray, Leo - 2023
"Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it - from … international flights to a vast array of goods we consume like there is no tomorrow. The truth is, if advertising succeeds in …, airlines and oil companies lobbying to weaken climate action? Examining the devastating impact of advertising on our minds and …
Persistent link: https://www.econbiz.de/10014383852
Cover Image
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila; Noel, Hayden - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Cover Image
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb; Carter, Erin Percival; McGraw, A. Peter - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Cover Image
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Cover Image
Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Cover Image
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Cover Image
Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther - 2020
Persistent link: https://www.econbiz.de/10012203501
Cover Image
The persuasiveness of metaphor in advertising
Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - In: Psychology & marketing 39 (2022) 5, pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Cover Image
Ad hoc Arabism : advertising, culture, and technology in Saudi Arabia
Zirinski, Roni - 2005
Persistent link: https://www.econbiz.de/10002731247