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Mediating role of trust in internet banking acceptance
Solomon, Oluyinka - In: International journal of business information systems : … 38 (2021) 3, pp. 299-323
Persistent link: https://www.econbiz.de/10012695224
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Consumer perceptions of real-time marketing used in campaigns for retail businesses
Kallier-Tar, Safura M.; Wiid, Johannes A. - 2021
Persistent link: https://www.econbiz.de/10012594025
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The factors that influence the acceptance and adoption of mobile marketing by university students
Cruz, Rui Manuel Nunes; Rosário, Albérico Travassos; … - In: International journal of business and systems research … 15 (2021) 4, pp. 527-543
Persistent link: https://www.econbiz.de/10012596138
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Rethinking relationship marketing as consumer led and technology driven : propositions for research and practice
Rooney, Tara; Krolikowska, Ewa; Bruce, Helen L. - In: Journal of relationship marketing : innovations and … 20 (2021) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10012483398
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Consumer choicemaking and choicelessness in hyperdigital marketspaces
Dholakia, Nikhilesh; Darmody, Aron; Zwick, Detlev; … - In: Journal of macromarketing 41 (2021) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10012485418
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Determinants of organisational customers' perceived value and repurchase intention : an empirical study of B2B general insurance across Vietnam
Xuan Nhi Nguyen; Mai Ngoc Khuong; Mai Thuy Minh Doan; … - In: Journal for global business advancement : JGBA 12 (2019) 5, pp. 693-720
Persistent link: https://www.econbiz.de/10012392292
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Virtual reality is so cool! : how technology innovativeness shapes consumer responses to service preview modes
Bogicevic, Vanja; Liu, Qing; Seo, Soobin; Kandampully, Jay - In: International journal of hospitality management 93 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012435994
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Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.; Belk, Russell W. - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
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Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith; Turnbull, Sarah; Viglia, Giampaolo - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
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A cross-category analysis of dispositional drivers of technology adoption
Ratchford, Mark; Ratchford, Brian Thomas - In: Journal of business research : JBR 127 (2021), pp. 300-311
Persistent link: https://www.econbiz.de/10012494396