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Malleability of taste perception : biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay

Mantonakis, Antonia; Schwarz, Norbert; Wudarzewski, Amanda - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 293-303

Persistent link: https://www.econbiz.de/10011675186

When feeling younger depends on others : the effects of social cues on older consumers

Amatulli, Cesare; Peluso, Alessandro M.; Guido, Gianluigi; … - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 691-709

Persistent link: https://www.econbiz.de/10011951042

Products as pals : engaging with anthropomorphic products mitigates the effects of social exclusion

Mourey, James A.; Olson, Jenny G.; Yoon, Carolyn - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 414-431

Persistent link: https://www.econbiz.de/10011738980

Advancing consumer neuroscience

Smidts, Ale; Hsu, Ming; Sanfey, Alan; Boksem, Maarten; … - In: Marketing Letters 25 (2014) 3, pp. 257-267

In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers...

Persistent link: https://www.econbiz.de/10010959375

A Functional Magnetic Resonance imaging Study of Neural Dissociations between Brand and Person judgments

Yoon, Carolyn; Gutchess, Angela H.; Feinberg, Fred; … - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 31-40

Persistent link: https://www.econbiz.de/10007274228

Decision neuroscience and consumer decision making

Yoon, Carolyn; Gonzalez, Richard; Bechara, Antoine; … - In: Marketing Letters 23 (2012) 2, pp. 473-485

Persistent link: https://www.econbiz.de/10010867845

How Warnings about False Claims Become Recommendations

Skurnik, Ian; Yoon, Carolyn; Park, Denise C.; Schwarz, … - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 713-724

Persistent link: https://www.econbiz.de/10006644494

Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences

Yoon, Carolyn - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 329

Persistent link: https://www.econbiz.de/10006672244

Commentaries and Rejoinder to "Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study"

Huettel, Scott A.; Payne, John W.; Yoon, Carolyn; … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 14-24

Persistent link: https://www.econbiz.de/10008165069

The effects of optimal time of day on persuasion processes in older adults

Yoon, Carolyn; Lee, Michelle P.; Danziger, Shai - In: Psychology & marketing 24 (2007) 5, pp. 475

Persistent link: https://www.econbiz.de/10007723499