//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Navigating the complexities of...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
13,890
Advertising
11,363
Forschung
10,208
Research
8,932
Werbewirkung
8,022
Advertising effects
7,795
Consumer behaviour
4,772
Konsumentenverhalten
4,649
Theorie
2,716
Online-Marketing
2,715
Internet marketing
2,711
Theory
2,635
Deutschland
2,377
USA
2,212
United States
1,890
Innovation
1,733
Germany
1,514
Brand management
1,482
Markenführung
1,462
advertising
1,409
Marketing
1,296
research
1,254
Technologiepolitik
1,185
Technology policy
1,151
Grounded theory
1,112
Markenimage
1,099
Brand image
1,093
Bibliometrics
1,032
Bibliometrie
1,032
Industrieforschung
965
Grounded Theory
953
Marketingmanagement
940
Social Web
936
Social web
934
Marketing management
924
Industrial research
828
Welt
764
Markenartikel
762
World
745
Technischer Fortschritt
693
more ...
less ...
Online availability
All
Undetermined
9,163
Free
6,655
Type of publication
All
Article
19,370
Book / Working Paper
15,415
Journal
477
Other
38
Database
1
Type of publication (narrower categories)
All
Article in journal
12,083
Aufsatz in Zeitschrift
12,083
Graue Literatur
2,978
Non-commercial literature
2,978
Working Paper
2,288
Arbeitspapier
1,958
Aufsatz im Buch
1,952
Book section
1,952
research-article
1,203
Hochschulschrift
1,033
Collection of articles of several authors
716
Sammelwerk
716
Thesis
682
Konferenzschrift
487
Aufsatzsammlung
449
Amtsdruckschrift
296
Government document
296
review-article
237
Bibliographie
230
review
205
Dissertation u.a. Prüfungsschriften
195
Case study
194
Fallstudie
194
Conference proceedings
179
Lehrbuch
166
Bibliografie enthalten
152
Bibliography included
152
Textbook
140
Article
137
viewpoint
124
Conference paper
112
Konferenzbeitrag
112
conceptual-paper
112
case-report
95
Statistik
89
Forschungsbericht
80
Collection of articles written by one author
76
Sammlung
76
Systematic review
69
Übersichtsarbeit
69
more ...
less ...
Language
All
English
24,649
German
5,097
Undetermined
4,888
French
267
Russian
128
Spanish
80
Swedish
60
Italian
58
Polish
48
Danish
28
Portuguese
28
Dutch
27
Hungarian
17
Finnish
16
Norwegian
16
Czech
15
Romanian
13
Serbian
11
Lithuanian
10
Slovak
9
Ukrainian
8
Slovenian
7
Bulgarian
6
Croatian
5
Japanese
4
Multiple languages
3
Chinese
3
Arabic
2
Hebrew
2
Afrikaans
1
Old English (ca. 450-1100)
1
Belarusian
1
Estonian
1
Indonesian
1
Latvian
1
Macedonian
1
Albanian
1
Turkish
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
76
Kaiser, Harry M.
75
Gierl, Heribert
69
Eisend, Martin
63
Esch, Franz-Rudolf
50
Taylor, Charles Raymond
47
Anderson, Simon P.
42
Dens, Nathalie
40
Kind, Hans Jarle
40
Veugelers, Reinhilde
39
Bosetti, Valentina
38
Septianto, Felix
38
Wilbur, Kenneth C.
38
Diehl, Sandra
37
Bauer, Hans H.
36
Mueller, Barbara
35
Okazaki, Shintaro
34
Rosengren, Sara
32
Dahlén, Micael
31
Terlutter, Ralf
31
Chan, Kara
29
Nickel, Volker
29
Pflaum, Dieter
29
Stafford, Marla Royne
29
Nilssen, Tore
28
Carraro, Carlo
27
Huh, Jisu
27
Pepels, Werner
27
Saffer, Henry
27
Bruhn, Manfred
26
Frey, Bruno S.
26
Rossiter, John R.
26
Stephan, Paula E.
26
Van Reenen, John
26
Yoon, Sukki
26
David, Paul A.
25
Hundhausen, Carl
25
Pauwels, Koen
25
Reijmersdal, Eva A. van
25
Sørgard, Lars
25
more ...
less ...
Institution
All
Census Bureau, Department of Commerce
238
National Bureau of Economic Research
178
OECD
73
Springer Fachmedien Wiesbaden
71
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
70
eSocialSciences
50
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
46
Université Paris-Dauphine (Paris IX)
40
Organisation for Economic Co-operation and Development
34
Europäische Kommission
33
C.E.P.R. Discussion Papers
26
EconWPA
25
HAL
25
Zentralausschuss der Werbewirtschaft
21
Deutsche Forschungsgemeinschaft
19
Europäische Kommission / Gemeinsame Forschungsstelle
19
Edward Elgar Publishing
18
International Water Management Institute (IWMI)
18
Fraunhofer-Institut für System- und Innovationsforschung
17
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
17
International Labour Organization (ILO), United Nations
17
IGI Global
15
Deutschland <Bundesrepublik> / Bundesminister für Forschung und Technologie
14
Agricultural and Applied Economics Association - AAEA
13
CESifo
13
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
International Food Policy Research Institute (IFPRI)
13
Philippine Institute for Development Studies (PIDS), Government of the Philippines
13
Deutschland / Bundesministerium für Bildung und Forschung
12
Stifterverband für die Deutsche Wissenschaft
12
University of Western Sydney
12
Université Paris-Dauphine
12
American Marketing Association
11
Axel-Springer-Verlag
11
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
11
Europäische Kommission / Generaldirektion Forschung
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Nordic Council of Ministers
10
Wissenschaftsrat
10
European Society for Opinion and Marketing Research
9
more ...
less ...
Published in...
All
Journal of advertising research
418
Journal of business research : JBR
308
Journal of advertising : official publication of the American Academy of Advertising
301
International journal of advertising : the quarterly review of marketing communications
278
International journal of advertising : the review of marketing communications
254
Working Papers / Census Bureau, Department of Commerce
238
Journal of marketing communications
228
European Journal of Marketing
213
Journal of advertising
187
NBER working paper series
175
Working paper / National Bureau of Economic Research, Inc.
174
Journal of promotion management : JPM
147
Psychology & marketing
146
Research policy : policy, management and economic studies of science, technology and innovation
146
NBER Working Paper
142
Journal of Consumer Marketing
141
SpringerLink / Bücher
130
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
128
Journal of retailing and consumer services
117
Management science : journal of the Institute for Operations Research and the Management Sciences
114
Journal of marketing research : JMR
113
European journal of marketing : EJM
108
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing
93
International journal of internet marketing and advertising : IJIMA
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Young Consumers
83
Marketing : ZFP ; journal of research and management
81
International Marketing Review
80
Journal of historical research in marketing
78
European journal of operational research : EJOR
77
Marketing letters : a journal of research in marketing
77
Journal of current issues and research in advertising : JCIRA
75
Marketing Intelligence & Planning
73
Marketing Science
72
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
72
Strategic Direction
71
Discussion paper / Centre for Economic Policy Research
70
Health marketing quarterly
69
Jahrbuch der Absatz- und Verbrauchsforschung
67
more ...
less ...
Source
All
ECONIS (ZBW)
26,898
USB Cologne (EcoSocSci)
3,001
RePEc
2,332
Other ZBW resources
2,081
EconStor
595
BASE
199
USB Cologne (business full texts)
118
ArchiDok
54
OLC EcoSci
23
more ...
less ...
Showing
1
-
10
of
35,301
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents to SMS
advertising
acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
2
The dance between darkness and light : a systematic review of
advertising
's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
;
Sheinin, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
Saved in:
3
Ad testing
Baldinger, Allan L.
;
Cook, William A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 487-505)
.
2006
Persistent link: https://www.econbiz.de/10003420650
Saved in:
4
Qualitative
research
in
advertising
: twenty years in revolution
Scott, Linda M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 59-69)
.
2006
Persistent link: https://www.econbiz.de/10003445795
Saved in:
5
Swapping bricks for clicks : crowdsourcing longitudinal data on Amazon Turk
Daly, Timothy M.
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2603-2609
Persistent link: https://www.econbiz.de/10011399621
Saved in:
6
The use of
research
in
advertising
1928
Persistent link: https://www.econbiz.de/10003259511
Saved in:
7
Advertising
research
Holbert, Neil
-
1975
Persistent link: https://www.econbiz.de/10002849920
Saved in:
8
Advertising
research
White, Percival
-
1978
-
[Nachdr. d. Ausg.] New York, London 1927
Persistent link: https://www.econbiz.de/10003006150
Saved in:
9
Sources of published
advertising
research
Advertising Research Foundation
-
1960
Persistent link: https://www.econbiz.de/10002106017
Saved in:
10
Research
in
advertising
Wimmer, Roger
- In:
Marketing research : state-of-the-art perspectives ; …
,
(pp. 454-478)
.
2000
Persistent link: https://www.econbiz.de/10001611165
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->