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Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Küster Boluda, Inés; Pardo, Elena; Suemanotham, Torpong - 2010
Persistent link: https://www.econbiz.de/10008667046
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Retail business in India
Arunachalam, Pitchan (contributor) - 2011
Persistent link: https://www.econbiz.de/10008907291
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Virtual technology marketing and governance problems : how can firms benefit from dynamic boundaries?
O, In gyu - In: International journal of technology marketing : IJTMkt 5 (2010) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10008746098
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Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven; Vyncke, Patrick; Berte, Katrien; … - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
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Managing and marketing radical innovations : marketing new technology
Sandberg, Birgitta - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003527164
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Technological turbulence, supplier market orientation, and buyer satisfaction
Terawatanavong, Civilai; Whitwell, Gregory J.; Widing, … - In: Journal of business research : JBR 64 (2011) 8, pp. 911-918
Persistent link: https://www.econbiz.de/10009228975
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To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric; Schau, Hope Jensen - In: Journal of retailing 87 (2011) 2, pp. 242-251
Persistent link: https://www.econbiz.de/10009240251
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Ethnographic foresight : understanding your customers' futures
Crews, Christian - In: Research technology management : RTM 58 (2015) 6, pp. 50-52
Persistent link: https://www.econbiz.de/10011399047
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Responsive and proactive market orientation and innovation success under market and technological turbulence
Bodlaj, Mateja; Coenders, Germa; Zabkar, Vesna - In: Journal of business economics and management 13 (2012) 4, pp. 666-687
Persistent link: https://www.econbiz.de/10009625680
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (contributor) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--
Persistent link: https://www.econbiz.de/10010237325