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Integrated web systems as strategic solutions for (successfully) branding the rural boarding houses

Dinu Vasiliu, Codrin <PhD>; Tanasă, Lucian; Brumă, … - In: Agrarian economy and rural development : realities and …, (pp. 62-69). 2016

For the past 15 years, mostly in the context of raising the financing volume for the rural environment, the number of rural boarding houses has been expanding exponentially. This increase has failed yet to be correlated with efficient marketing solutions, the development itself happened rather...

Persistent link: https://www.econbiz.de/10011590366

The discursive brand analysis of the accommodation units from the touristic basin of Suceviţa (Bukovina Region, Romania)

Dinu Vasiliu, Codrin <PhD>; Brumă, Ion Sebastian - In: Agrarian economy and rural development : realities and …, (pp. 246-252). 2017

In the rural areas where there is an economic potential clearly defined by the agricultural or commercial activities, tourism is the business key within reach. Under the circumstances, the socio-economic reflex takes the form of developing projects for tourist services, especially in the places...

Persistent link: https://www.econbiz.de/10011854221

Harnessing local wisdom : a cornerstone for rural tourism development

Mucunska, Dafinka; Gjorgievski, Mijalce - In: UTMS journal of economics / University of Tourism and … 14 (2023) 2, pp. 166-176

In recent decades, tourism has evolved into one of the largest, fastest-growing, and most dynamic industrial sectors, encompassing various complementary businesses across diverse fields. The pivotal role of local knowledge in shaping tourism services and products in rural areas cannot be...

Persistent link: https://www.econbiz.de/10014444660

The Effects of Service Quality and Consumer-Brand Value Congruity on Hospitality Brand Loyalty

Rather, Raouf - 2019

This research integrates the congruity and the social identity theories to better understand the consumer-brand relationships. A structural equation modelling approach was used to explore the drivers of brand loyalty in the context of upscale hotels. The findings suggest that the customers are...

Persistent link: https://www.econbiz.de/10012865393

Role of Tourist Destination Development in Building its Brand Image : A Conceptual Model

Manhas, Parikshat Singh - 2016

, branding and positioning. Our research contributes to this extremely important but relatively less researched subject …

Persistent link: https://www.econbiz.de/10012989421

Place branding - geographical approach : case study : Waterloo

Neacşu, Marius-Cristian; Neguţ, Silviu; Vlăsceanu, … - In: Amfiteatru economic : an economic and business research … 18 (2016), pp. 944-959

This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus … redefining the concept of place branding so that it is more meaningful from the perspective of spatial analyses. The reason for … (urban branding instead of place branding) and this site has all the theoretical elements to create a stand-alone brand. …

Persistent link: https://www.econbiz.de/10011833678

Role of tourist destination development in building its brand image : a conceptual model

Manhas, Parikshat Singh; Manrai, Lalita A.; Manrai, Ajay K. - In: Journal of economics, finance & administrative science 21 (2016) 40, pp. 25-29

, branding and positioning. Our research contributes to this extremely important but relatively less researched subject …

Persistent link: https://www.econbiz.de/10011875103

Factors influencing the perception of destination brand luxuriousness

Krupka, Zoran; Dobra, Andreja; Vlašić, Goran - In: Naše gospodarstvo : NG 67 (2021) 4, pp. 74-85

The main purpose of this paper is to identify and investigate the factors that influence the building and managing of luxury destination brands. Based on a review of existing literature, the authors identified eight crucial factors: accommodation quality, quality of gastronomy offers, premium...

Persistent link: https://www.econbiz.de/10012887261

Better brand management through design thinking

Pamfilie, Rodica; Croitoru, Adina-Gabriela - In: Amfiteatru economic : an economic and business research … 20 (2018) 12, pp. 1029-1039

The world is evolving fast, and in a global society that is developing at an astounding pace, borders of any kind are eliminated one at 0 a time. Moreover, the competition between companies is becoming fiercer and fiercer, so the differentiation of products and services has gradually turned into...

Persistent link: https://www.econbiz.de/10014474896

Effects of Brand Innovation and Marketing Dynamic Capability on the Performance of International Hotels

Hariandja, Evo; Sartika, Lusiana - 2022

The Covid-19 epidemic has resulted in a dramatic decline in hotel public consumption. Hotel performance must be enhanced through the use of a hotel marketing strategy to compete with others. The aim of this paper is to examine the relationship between the innovation of the brand, dynamic...

Persistent link: https://www.econbiz.de/10014085491

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