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Estimating a university brand...
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Brand management
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Burmann, Christoph
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Baumgarth, Carsten
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Melewar, T. C.
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Meffert, Heribert
78
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74
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67
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66
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59
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58
Ahlert, Dieter
56
Phau, Ian
52
Tomczak, Torsten
51
Wiedmann, Klaus-Peter
48
Balmer, John M. T.
47
Bang, Nguyen
44
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44
Romaniuk, Jenni
43
Merrilees, Bill
42
Fournier, Susan
41
Foroudi, Pantea
40
Völckner, Franziska
39
Herrmann, Andreas
38
Iglesias, Oriol
38
Schmidt, Holger J.
38
Ko, Eunju
37
Strebinger, Andreas
37
Diamantopoulos, Adamantios
36
Ind, Nicholas
36
Gupta, Suraksha
35
Gierl, Heribert
34
Langner, Tobias
34
Uggla, Henrik
34
Veloutsou, Cleopatra
33
Christodoulides, George
32
Han, Heesup
32
Kernstock, Joachim
32
Tanzi, Vito
32
Dawes, John
31
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National Bureau of Economic Research
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Inter-American Development Bank
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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International Labour Organization (ILO), United Nations
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International Monetary Fund (IMF)
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Verlag Dr. Kovač
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eSocialSciences
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Edward Elgar Publishing
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Weltbank
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Centre for Market and Public Organisation (CMPO), University of Bristol
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Organisation for Economic Co-operation and Development
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Springer International Publishing
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10
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10
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9
HAL
8
Helmut-Schmidt-Universität
8
Nomos Verlagsgesellschaft
8
Springer Gabler <Firma>
8
Books on Demand GmbH <Norderstedt>
7
Campus Verlag
7
Centre for Economic Performance, LSE
7
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Journal of business research : JBR
787
The journal of brand management : an international journal
664
The journal of product & brand management
418
SpringerLink / Bücher
392
Journal of retailing and consumer services
385
Psychology & marketing
205
Journal of Product & Brand Management
193
Public management review
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International Journal of Public Sector Management
169
European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
141
Journal of marketing communications
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Journal of marketing research : JMR
134
Marketing intelligence & planning
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Journal of advertising research
133
Journal of marketing management : MM
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of hospitality management
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Strategic Direction
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Journal of marketing
128
Journal of strategic marketing
127
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of travel and tourism marketing
120
Springer eBook Collection
119
NBER working paper series
104
The IUP journal of brand management : IJBRM
104
Journal of the Academy of Marketing Science
101
Journal of fashion marketing and management
100
Cogent business & management
94
European Journal of Marketing
94
Journal of international consumer marketing
94
Marketing letters : a journal of research in marketing
92
Innovatives Markenmanagement
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
International marketing review
89
International public management journal
89
Research
88
The journal of consumer marketing
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
1,368
USB Cologne (EcoSocSci)
1,118
EconStor
328
BASE
122
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50
ArchiDok
8
OLC EcoSci
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Showing
1
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10
of
39,349
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date (newest first)
date (oldest first)
1
Brand
excellence : a holistic model for brands evaluation and ranking : the case of Isfahan brands
Shahin, Arash
;
Pourhamidi, Masoud
- In:
International journal of business innovation and …
22
(
2020
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10012226665
Saved in:
2
To extend or not extend a human
brand
: an analysis of perceived fit and attitudes toward athlete
brand
extensions
Walsh, Patrick
;
Williams, Antonio
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 44-60
Persistent link: https://www.econbiz.de/10011669258
Saved in:
3
How exposure to logos and logo varieties fosters
brand
prominence and freshness
Sääksjärvi, Maria
;
Hende, Ellis van den
;
Mugge, Ruth
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
Saved in:
4
Consumer's
brand
preference over cyber
brand
and extension
brand
Amelia, Amelia
- In:
International journal of trade and global markets
7
(
2014
)
3
,
pp. 175-189
Persistent link: https://www.econbiz.de/10010530848
Saved in:
5
Developing a
brand
structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
6
Surprise! : we changed the logo
Grobert, Julien
;
Cuny, Caroline
;
Fornerino, Marianela
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
Saved in:
7
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
8
Brand
evaluation, satisfaction and trust as predictors of
brand
loyalty : the mediator-moderator effect of
brand
relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
9
Does social currency matter in creation of enhanced
brand
experience?
Trudeau H., Sabrina
;
Shobeiri, Saeed
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10011563046
Saved in:
10
An evaluation of the effectiveness of rugby event sponsorship : a study of Dove Men+Care and the Welsh Rugby Union
Thomas, Robert James
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 304-321
Persistent link: https://www.econbiz.de/10010422965
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