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51
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1
Alternative mechanisms guiding salespersons' ambidextrous product selling
Borgh, Michel van der
;
Jong, Ad de
;
Nijssen, E. J.
- In:
British journal of management : BJM
28
(
2017
)
2
,
pp. 331-353
Persistent link: https://www.econbiz.de/10011684401
Saved in:
2
Why helping coworkers does not always make you poor : the contingent role of common and unique position within the sales team
Borgh, Michel van der
;
Jong, Ad de
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 23-40
Persistent link: https://www.econbiz.de/10012004134
Saved in:
3
Balancing frontliners' customer- and coworker-directed behaviors when serving business customers
Borgh, Michel van der
;
Jong, Ad de
;
Nijssen, E. J.
- In:
Journal of service research
22
(
2019
)
3
,
pp. 323-344
Persistent link: https://www.econbiz.de/10012126428
Saved in:
4
Beyond the retention-acquisition trade-off : capabilities of ambidextrous sales organizations
Nijssen, E. J.
;
Guenzi, Paolo
;
Borgh, Michel van der
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011738300
Saved in:
5
Balancing modularity and solution space freedom : effects on organisational learning and sustainable innovation
Vos, Maren A.
;
Raassens, Néomie
;
Borgh, Michel van der
; …
- In:
International journal of production research
56
(
2018
)
20
,
pp. 6658-6677
Persistent link: https://www.econbiz.de/10011978893
Saved in:
6
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
7
Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Nijssen, E. J.
;
Borgh, Michel van der
;
Totzek, Dirk
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 60-71
Persistent link: https://www.econbiz.de/10013494036
Saved in:
8
Unleash the power of the installed base : identifying cross-selling opportunities from solution offerings
Borgh, Michel van der
;
Nijssen, E. J.
;
Schepers, Jeroen …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 122-133
Persistent link: https://www.econbiz.de/10014227547
Saved in:
9
Creating customer value through strategic marketing planning : a management approach
Nijssen, E. J.
;
Nijssen, Edwin Jacob
;
Frambach, Ruud T.
-
2001
Persistent link: https://www.econbiz.de/10001525390
Saved in:
10
Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
-
2010
Persistent link: https://www.econbiz.de/10003924415
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