Similar Search Results

Investigating the factors influencing digital movie piracy

Phau, Ian; Teah, Min; Liang, Johan - In: Journal of promotion management : JPM 22 (2016) 5, pp. 637-664

Persistent link: https://www.econbiz.de/10011631925

Applying consumer-based brand equity in luxury hotel branding

Liu, Matthew Tingchi; Wong, IpKin Anthony; Tseng, … - In: Journal of business research : JBR 81 (2017), pp. 192-202

Persistent link: https://www.econbiz.de/10011771690

Case analysis of the do-it-yourself industry

Hatton-Jones, Siobhan; Teah, Min - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 826-838

Persistent link: https://www.econbiz.de/10011478855

Moderating role of religious beliefs on attitudes towards charities and motivation to donate

Teah, Min; Lwin, Michael; Cheah, Isaac - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 738-760

Persistent link: https://www.econbiz.de/10010462611

Is more really better for in-store experience? : a psychophysiological experiment on sensory modalities

Duong, Van Chien; Regolini, Emma; Sung, Billy; Teah, Min; … - In: Journal of consumer marketing 39 (2022) 2, pp. 218-229

Persistent link: https://www.econbiz.de/10013165332

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display

Duong, Van Chien; Sung, Billy; Barber, Matthew; … - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 554-578

The current study aims to use immersive technologies to examine how: (1) store design, (2) sensory pleasantness, and (3) store’s perceived luxury influence brand and product evaluation for an FMCG food brand. A total of 668 participants were immersed in a 180-degree, dome-shaped virtual...

Persistent link: https://www.econbiz.de/10013415458

How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China

Liu, Matthew Tingchi; Shi, Guicheng; Wong, IpKin Anthony; … - In: Journal of international consumer marketing 22 (2010) 2, pp. 169-181

Persistent link: https://www.econbiz.de/10003986198

Antecedents of redemption of reward points : credit card market in China and international comparison

Liu, Matthew Tingchi; Brock, James L. - In: Journal of international consumer marketing 22 (2010) 1, pp. 33-45

Persistent link: https://www.econbiz.de/10003946660

Understanding perceived casino service difference among casino players

Wong, IpKin Anthony; Fong, Hoi In Veronica; Liu, … - In: International journal of contemporary hospitality management 24 (2012) 5, pp. 753-773

Persistent link: https://www.econbiz.de/10009568730

What drives Indian consumer credit card loyalty? : the perspective of involvement in reward programmes

Liu, Matthew Tingchi; Brock, James L.; Singh, Ramendra; … - In: The international review of retail, distribution and … 22 (2012) 4, pp. 365-383

Persistent link: https://www.econbiz.de/10009572798