Narrow search
Showing 91 - 100 of 295
Cover Image
How to promote relationship-building leadership at work? : a comparative exploration of leader humor behavior between North America and China
Yang, Inju; Kitchen, Philip J.; Bacouel-Jentjens, Sabine - In: The international journal of human resource management 28 (2017) 10, pp. 1454-1474
Persistent link: https://www.econbiz.de/10011740551
Cover Image
Brickbats and bouquets for marketing
Kitchen, Philip J.; Sheth, Jagdish N. - In: European journal of marketing : EJM 50 (2016) 11, pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Cover Image
Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity
Mosca, Fabrizio; Kitchen, Philip J.; Chiaudano, Valentina - In: Developing successful global strategies for marketing …, (pp. 81-100). 2021
Persistent link: https://www.econbiz.de/10012521623
Cover Image
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel; Leicht, Thomas; Pellicelli, Michela; … - In: Journal of strategic marketing 26 (2018) 8, pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Cover Image
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.; Nelson, Richard Alan; Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 7, pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Cover Image
Replication and George the Galapagos tortoise
Schultz, Don E.; Kerr, Gayle; Kitchen, Philip J. - In: Journal of marketing communications 28 (2022) 3, pp. 313-328
Persistent link: https://www.econbiz.de/10013371020
Cover Image
Innocent until proven guilty : suspicion of deception in online reviews
Petrescu, Maria; Kitchen, Philip J.; Dobre, Costinel; … - In: European journal of marketing 56 (2022) 4, pp. 1184-1209
Persistent link: https://www.econbiz.de/10013350956
Cover Image
Ego-depletion is in the way : the challenges of controlled communication and the role of the regulatory focus theory in sustainable goals pursuit
Anisimova, Tatiana; Billore, Soniya; Kitchen, Philip J. - In: Journal of communication management 28 (2024) 1, pp. 134-146
Persistent link: https://www.econbiz.de/10014521018
Cover Image
The power of synergy to reinvent IMC education
Kerr, Gayle; Mulhern, Frank; Viswanathan, Vijay; … - In: Journal of marketing communications 30 (2024) 2, pp. 188-200
Persistent link: https://www.econbiz.de/10014529341
Cover Image
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi; Balmer, John M.T.; Stoian, … - In: Qualitative market research : an international journal 25 (2022) 4, pp. 405-432
Persistent link: https://www.econbiz.de/10013380485