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Towards a globalized communications strategy: perceptions from New Zealand

Kitchen, Philip James; Eagle, Lynne - In: Marketing Intelligence & Planning 20 (2002) 3, pp. 174-184

Looks at the globalization of communications in New Zealand, in the compelling and e‐volutionary global marketplace. Explores the impact of environmental issues on marketing communications. Managers must reach out to and communicate with customers, consumers, and publics ‐‐ who impact...

Persistent link: https://www.econbiz.de/10014945824

The perception of tourism in coffee‐producing equatorial countries : An empirical analysis

Casalegno, Cecilia; Candelo, Elena; Santoro, Gabriele; … - In: Psychology & Marketing 37 (2019) 1, pp. 154-166

Persistent link: https://www.econbiz.de/10012189589

Advertising self-regulation : clearance processes, effectiveness and future research agenda

Bian, Xuemei; Kitchen, Philip; Cuomo, Maria Teresa - In: The marketing review 11 (2011) 4, pp. 393-414

Persistent link: https://www.econbiz.de/10009485833

Spatial and temporal specificity and transferability : structuration as the relationship marketing meta-theory

Nicholson, John; Lindgreen, Adam; Kitchen, Philip - In: Qualitative market research : an international journal 12 (2009) 2, pp. 187-207

Persistent link: https://www.econbiz.de/10003843730

Balancing marketing education and information technology : matching needs or needing a better match?

Eagle, Lynne C.; Hunt, Lynne; Kitchen, Philip - 2002

Persistent link: https://www.econbiz.de/10001726430

Co-creating brand image and reputation through stakeholder’s social network

Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59

Persistent link: https://www.econbiz.de/10012257445

Getting the best out of celebrity endorsers - Take care picking your celebrity, but don't ignore the bandwagon.

Erdogan, Zafer; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 4, pp. 17-20

Persistent link: https://www.econbiz.de/10006786813

CORPORATE REPUTATION - Who is responsible for corporate communications? Brand communication isn't just a marketing function. Today it ought to be the CEO who sets the tone.

Buckingham, Ian; Kitchen, Philip - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 7, pp. 44-46

Persistent link: https://www.econbiz.de/10006751342

IMC: New horizon-false dawn for a marketplace in turmoil?

Kitchen, Philip; Schultz, Don - In: Journal of marketing communications 15 (2009) 2, pp. 197-204

Persistent link: https://www.econbiz.de/10008270444

Practitioners' perceptions of advertising strategies for digital media

Truong, Yann; McColl, Rod; Kitchen, Philip - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 709-727

Persistent link: https://www.econbiz.de/10008735157