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Editorial: the complexities of online/offline communications
Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 2, pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
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A wide dimensionality of subject matter
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 4, pp. 315-316
Persistent link: https://www.econbiz.de/10014294850
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ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising : scope for future research and testing alternate scenarios : editorial
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 5, pp. 431-432
Persistent link: https://www.econbiz.de/10014321978
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Digital does not stand alone ... the road to further critical analysis lies open
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 6, pp. 533-534
Persistent link: https://www.econbiz.de/10014454793
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Diversity and expansion of marcoms and the missing elements
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 7, pp. 635-636
Persistent link: https://www.econbiz.de/10014414317
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003792325
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Integrated marketing communications : practice leads theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
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New luxury brand positioning and the emergence of masstige brands
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 375-382
Persistent link: https://www.econbiz.de/10003847292
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IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.; Schultz, Don E. - In: Journal of marketing communications 15 (2009) 2/3, pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
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Rethinking models of technology adoption for Internet banking : the role of website features
Alhudaithy, Abdullatif I.; Kitchen, Philip J. - In: Journal of financial services marketing : JFSM 14 (2009/10) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10003903424