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Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of product & brand management 19 (2010) 5, pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
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The relationship between sales skills and salesperson performance : an empirical study in the Malaysia telecommunications company
Basir, Mohd Sah; Ahmad, Syed Zamberi; Kitchen, Philip J. - In: International journal of management and marketing … 3 (2010) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10003950986
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Implications of globalization on customer relationship management
Kitchen, Philip J.; Shergill, Gurvinder S.; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001530930
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Inside the empty raincoat : towards a globalized communications strategy
Kitchen, Philip J.; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001531184
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The importance and relevance of integrated marketing communications : a global perspective
Kitchen, Philip J.; Tourky, Marwa - In: Handbook of research on international advertising, (pp. 473-496). 2012
Persistent link: https://www.econbiz.de/10009514363
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Integrated brand marketing and measuring returns
Kitchen, Philip J. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003973261
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Corporate communication : reputation in action
Watson, Tom; Kitchen, Philip J. - In: Facets of corporate identity, communication, and reputation, (pp. 121-140). 2008
Persistent link: https://www.econbiz.de/10003690670
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Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.; Spickett-Jones, J. Graham; Grimes, Tony - In: Journal of marketing communications 13 (2007) 2, pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
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Regulatory oversight or lack of foresight? : Implications for product recall policies and procedures
Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460
Persistent link: https://www.econbiz.de/10003240489
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Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands
Truong, Yann; Simmons, Geoff; McColl, Rod; Kitchen, … - In: Journal of strategic marketing 16 (2008) 3, pp. 189-203
Persistent link: https://www.econbiz.de/10003751295