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Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger - 2008
Persistent link: https://www.econbiz.de/10003758334
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Aesthetic principles and cognitive emotion appraisals : how much of the beauty lies in the eye of the beholder?
Kumar, Minu; Garg, Nitika - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 485-494
Persistent link: https://www.econbiz.de/10008728807
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Consumer preferences for color combinations : an empirical analysis of similarity-based color relationships
Deng, Xiaoyan; Hui, Sam K.; Hutchinson, J. W. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 476-484
Persistent link: https://www.econbiz.de/10008728820
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The aesthetics of luxury fashion, body and identify formation
Venkatesh, Alladi; Joy, Annamma; Sherry, John F.; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 459-470
Persistent link: https://www.econbiz.de/10008728823
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When and how aesthetics influences financial decisions
Townsend, Claudia; Shu, Suzanne B. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 452-458
Persistent link: https://www.econbiz.de/10008728826
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The malleable bicultural consumer : effects of cultural contexts on aesthetic judgments
Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10003943313
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Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.; Campana, Daniela; Malkewitz, Keven - In: Journal of marketing theory and practice 18 (2010) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10003947365
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Aesthetic incongruity resolution
Patrick, Vanessa M.; Hagtvedt, Henrik - In: Journal of marketing research : JMR 48 (2011) 2, pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
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Product design : preference for rounded versus angular design elements
Westerman, Steve J.; Gardner, Peter H.; Sutherland, Ed J.; … - In: Psychology & marketing 29 (2012) 8, pp. 595-605
Persistent link: https://www.econbiz.de/10009575071
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The power of plain : intensifying product experience with neutral aesthetic context
Honea, Heather; Horsky, Sharon - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 223-235
Persistent link: https://www.econbiz.de/10009530050