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Effects of customer equity drivers on customer loyalty in B2B context
Ramaseshan, B.; Rabbanee, Fazlul K.; Hui, Laine Tan Hsin - In: The journal of business & industrial marketing 28 (2013) 4, pp. 335-346
Persistent link: https://www.econbiz.de/10009747467
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Perceived value of service innovation : a conceptual framework
Coutelle-Brillet, Patricia; Riviere, Arnaud; Garets, … - In: The journal of business & industrial marketing 29 (2014) 2, pp. 164-172
Persistent link: https://www.econbiz.de/10010248160
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The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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What problems manufacturing companies can face when providing services around the world?
Neto, Germano Zarpelon; Pereira, Giancarlo Medeiros; … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 461-471
Persistent link: https://www.econbiz.de/10011339933
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Firms' intentions to use nonownership services
Wittkowski, Kristina; Benoit, Sabine; Wirtz, Jochen - In: Journal of service research : JSR 16 (2013) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10009774884
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Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang; Loveland, James M. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 113-125
Persistent link: https://www.econbiz.de/10010359368
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Sales activity systematization and performance : differences between product and service firms
Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami; … - In: The journal of business & industrial marketing 28 (2013) 6, pp. 494-505
Persistent link: https://www.econbiz.de/10009790089
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Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio - In: Journal of business research : JBR 69 (2016) 7, pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
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A reconceptualization of manufacturers' service strategies
Raddats, Chris; Kowalkowski, Christian - In: Journal of business-to-business marketing 21 (2014) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
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B2B Service Interactions : Do ICT-Enabled Innovations Lead to Enhanced Customer Commitment?
Paguio, Rafael - 2012
ICT provides opportunities for more convenient, more responsive and highly customized information services to business customers as they contact their providers regarding service issues and contract arrangements. This study looks at how ICT-enabled process innovations achieve customer retention...
Persistent link: https://www.econbiz.de/10013114528