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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix; Holzapfel, Klaus - 2011 - 3. Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009547049
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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix; Holzapfel, Klaus - 2010 - 3. Aufl.
Werbung in und mit Facebook, eine Anleitung für kleine und mittlere Unternehmen, mit vielen Beispielen erfolgreicher …
Persistent link: https://www.econbiz.de/10008667187
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An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri; Sussan, Fiona; Gauld, Stephen - In: Corporate communications : an international journal 19 (2014) 3, pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
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Conceptualizing ephemerality in online marketing communication for consumers and firms
Wakefield, Lane - In: European journal of marketing 58 (2024) 6, pp. 1437-1462
Persistent link: https://www.econbiz.de/10015075626
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How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin; Hu, Jing; Xu, Bing - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
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Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal; Milne, George R. - In: Journal of business research : JBR 79 (2017), pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
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Social media influencers as mediators of commercial messages
Vanninen, Heini; Mero, Joel; Kantamaa, Eveliina - In: Journal of internet commerce 22 (2023) 1, pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472