Bahri, Syamsul; Dalimunthe, Ritha Fatimah; Ginting, Paham; … - In: Expert journal of marketing 5 (2017) 2, pp. 44-52
This study aims to analyze the effect of service quality toward satisfaction and customer loyalty for PT. BNI (Persero … that service quality has a significant and positive effect toward satisfaction and customer loyalty for PT. BNI (Persero … customer loyalty. However, the study found that service quality is the important element in increasing satisfaction and …