Ku, Hsuan-Hsuan; Kuo, Chien-Chih; Huang, Wan-Ting - In: European Journal of Marketing 51 (2017) 5/6, pp. 1091-1109
first choice was out-of-stock was affected by messages concerning stockout status (Studies 1a and 1b). They further examined … stating stockout status (Study 2) and those giving information on the reasons for the stockout and on its status (Study 3 … to switch if the alternative offered a potential “gain” or the reasons given for a stockout were irrelevant to product …
