Wang, Jianguo - In: Advances in management & applied economics 3 (2013) 4, pp. 139-147
Giordano opened its first retail store in Hong Kong in 1981 and started to expand to Taiwan with the entry mode of … expanded in Germany, Japan, and Kuwait etc. As a whole, the Uppsala model does indeed explain the internationalization of … stylish. As a whole, Giordano has placed 'internationalization' on the brand and is in the process of turning into a global …