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Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry

Nuseir, Mohammed T. - In: International journal of business excellence : IJBEX 25 (2021) 4, pp. 459-473

Persistent link: https://www.econbiz.de/10012798424

Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry

Nuseir, Mohammed T. - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 5, pp. 905-922

Persistent link: https://www.econbiz.de/10013257065

The effects of sponsorship on the promotion of sports events

Nuseir, Mohammed T. - In: International journal of business innovation and … 22 (2020) 2, pp. 191-207

Persistent link: https://www.econbiz.de/10012250900

Impact of misleading/false advertisement to consumer behaviour

Nuseir, Mohammed T. - In: International journal of economics and business research 16 (2018) 4, pp. 453-465

Persistent link: https://www.econbiz.de/10011990734

How big data is used in expanding marketing activities

Nuseir, Mohammed T. - In: International journal of economics and business research 16 (2018) 4, pp. 466-475

Persistent link: https://www.econbiz.de/10011990737

Is advertising on social media effective? : an empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)

Nuseir, Mohammed T. - In: International journal of procurement management 13 (2020) 1, pp. 134-142

Persistent link: https://www.econbiz.de/10012178404

Establishing the link between marketing and accounting functions : a review

Nuseir, Mohammed T. - In: International journal of business excellence 19 (2019) 4, pp. 473-482

Persistent link: https://www.econbiz.de/10012156187

The extent of the influences of social media in creating "impulse buying" tendencies

Nuseir, Mohammed T. - In: International journal of business innovation and … 21 (2020) 3, pp. 324-335

Persistent link: https://www.econbiz.de/10012199534

Implementation of accounting standards as a company marketing strategy to attract shareholders

Nuseir, Mohammed T. - In: International journal of economics and business … 19 (2020) 1, pp. 19-29

Persistent link: https://www.econbiz.de/10012175680

Potential impacts of blockchain technology on business practices of bricks and mortar (B&M) grocery stores

Nuseir, Mohammed T. - In: Business Process Management Journal 27 (2020) 4, pp. 1256-1274

Purpose: This paper investigates the impact of blockchain technology on the Bricks and Mortar (B&M) grocery sector from a technological and functional perspective. Design/methodology/approach: The research adopted an exploratory research design and the data comprises 17 semi-structured...

Persistent link: https://www.econbiz.de/10012411166