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Product touch in the real and digital world : how do consumers react?
Pino, Giovanni; Amatulli, Cesare; Nataraajan, Rajan; De … - In: Journal of business research : JBR 112 (2020), pp. 492-501
Persistent link: https://www.econbiz.de/10012230636
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Animated logos in mobile marketing communications : the roles of logo movement directions and trajectories
Guido, Gianluigi; Pichierri, Marco; Nataraajan, Rajan; … - In: Journal of business research : JBR 69 (2016) 12, pp. 6048-6057
Persistent link: https://www.econbiz.de/10011597700
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Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets
Pino, Giovanni; Amatulli, Cesare; Peluso, Alessandro M.; … - In: Journal of retailing and consumer services 46 (2019), pp. 163-172
Persistent link: https://www.econbiz.de/10011980824
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Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of advertising research 59 (2019) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
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The impact of ethical self-identity and safety concerns on attitudes and purchasing intentions of organic food products
Guido, Gianluigi; Prete, M.Irene; Pino, Giovanni - In: Behind ethical consumption : purchasing motives and …, (pp. 73-93). 2009
Persistent link: https://www.econbiz.de/10003877586
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Effects of attitude and personal values on the purchase intention of genetically moditied food products
Guido, Gianluigi; Pino, Giovanni; Prete, M.Irene - In: Behind ethical consumption : purchasing motives and …, (pp. 95-117). 2009
Persistent link: https://www.econbiz.de/10003877588
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The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
Guido, Gianluigi; Pino, Giovanni; Frangipane, Daniela - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 207-224
Persistent link: https://www.econbiz.de/10008989912
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Determinants of regular and occasional consumers' intentions to buy organic food
Pino, Giovanni; Peluso, Alessandro M.; Guido, Gianluigi - In: Journal of consumer affairs : official publication of … 46 (2012) 1, pp. 157-169
Persistent link: https://www.econbiz.de/10009535138
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Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni; Guido, Gianluigi; Peluso, Alessandro M. - In: The journal of product & brand management 24 (2015) 3, pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
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Customer-centric strategies in place marketing : an analysis of places' identities and perceived images
Guido, Gianluigi; Peluso, Alessandro M.; Prete, M. Irene; … - In: Customer-centric marketing strategies : tools for …, (pp. 435-452). 2013
Persistent link: https://www.econbiz.de/10009669509