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Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities

Pedeliento, Giuseppe; Andreini, Daniela; Veloutsou, … - In: Journal of business research : JBR 119 (2020), pp. 481-494

Persistent link: https://www.econbiz.de/10012417033

Hands off my data : users' security concerns and intention to adopt privacy enhancing technologies

Mangiò, Federico; Andreini, Daniela; Pedeliento, Giuseppe - In: Italian journal of marketing : ITJM 2020 (2020) 4, pp. 309-342

Persistent link: https://www.econbiz.de/10012418090

A renaissance of brand experience : advancing the concept through a multi-perspective analysis

Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133

Persistent link: https://www.econbiz.de/10011902852

From mother's ruin to ginaissance : emergence, settlement and resettlement of the gin category

Pedeliento, Giuseppe; Andreini, Daniela; Dalli, Daniele - In: Organization studies : an international … 41 (2020) 7, pp. 969-992

Persistent link: https://www.econbiz.de/10012270373

Brands and religion in the secularized marketplace and workplace : insights from the case of an Italian hospital renamed after a Roman catholic pope

Andreini, Daniela; Rinallo, Diego; Pedeliento, Giuseppe; … - In: Journal of business ethics : JOBE 141 (2017) 3, pp. 529-550

Persistent link: https://www.econbiz.de/10011701514

Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"

Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365

Persistent link: https://www.econbiz.de/10011981073

Trust, information asymmetry and professional service online referral agents

Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara - In: Journal of service theory and practice : JSTP 27 (2017) 6, pp. 1081-1104

Persistent link: https://www.econbiz.de/10011811522

How do consumers see firms' family nature? : a review of the literature

Andreini, Daniela; Bettinelli, Cristina; Pedeliento, … - In: Family business review : publ. on behalf of the Family … 33 (2020) 1, pp. 18-37

Persistent link: https://www.econbiz.de/10012164683

The multichannel effects of sponsorship: an empirical analysis

Andreini, Daniela; Pedeliento, Giuseppe - In: MERCATI E COMPETITIVITÀ 2014/3 (2014) 3, pp. 65-83

Sport sponsorship is gaining increasing attention in marketing research and practice. While the industry of sport sponsorship is booming, sponsoring companies are increasingly practising multi-site sponsorship strategies by combining traditional forms of sponsorship with an online presence. Yet,...

Persistent link: https://www.econbiz.de/10010943264

Market system dynamics (MSD) : a process-oriented review of the literature

Pedeliento, Giuseppe; Mangiò, Federico; Murtas, Gabriele; … - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 173-195

Persistent link: https://www.econbiz.de/10014512661