Social media provides a huge amount of data and rich market insight, and has changed the way customers interact with brands. This interaction is of great concern for any organisation as it transfers the power to shape brand image from advertisers to consumers. In light of the global financial...

Forbes Magazine compiles Highest-Paid Female Athletes in the world; the list contains ten female athletes with the highest earning which includes all prize money, salaries and bonuses earned. This present study analysed the content of these ranking over ten years period from 2009 to 2018 to...

People no longer have to visit a physical store to request a payday loan, there is a shift towards making applications online. While there is considerable debate in the literature about what influences the use of payday loans, the role of advertising has been largelyignored. This study carried...