Pope, Jennifer Angela; Isely, Paul; Agbetunsin, Busuyi - In: International Journal of Event and Festival Management 8 (2017) 2, pp. 102-120
Purpose The purpose of this paper is to analyze the factors that influence the level of satisfaction or festival … (NPO) in a medium-sized Midwestern city. The data related to reasons for level of satisfaction and intention to return were … logistic regression. Findings Of the factors that impacted satisfaction, performers, venue, and ticket prices were found to …