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The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa; Khan, Bilal Mustafa; Mishra, Prashant - In: International journal of Indian culture and business … 8 (2014) 3, pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
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Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
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Is Instagram an effective brand conversation platform? : a study among young Instagram users in India
Narsimha, Anand; Moovendhan, V.; Manoharan, M. - In: International journal of Indian culture and business … 22 (2021) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10012511067
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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The role of status consumption and brand equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media
Husain, Rehan; Ahmad, Amna; Khan, Bilal Mustafa - In: Global business and organizational excellence : GBOE 41 (2022) 4, pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
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An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees; Thyagaraj, K. S. - In: Journal of retailing and consumer services 36 (2017), pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
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Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana
Oppong, Peter; Phiri, Maxwell - In: African journal of business and economic research : AJBER 13 (2018) 2, pp. 163-181
Persistent link: https://www.econbiz.de/10012003552
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The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam; Bhat, Savita - In: Journal of promotion management : JPM 24 (2018) 1, pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
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The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.; Papadimitriou, D.; Parganas, P. - In: Journal of strategic marketing 26 (2018) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
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Do corporate image and reputation drive brand equity in India and China? : similarities and differences
Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of business research : JBR 86 (2018), pp. 259-268
Persistent link: https://www.econbiz.de/10011855325