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Dialogmarketing und Kundenbindung mit Connected Cars : wie Automobilherstellern mit Daten und Vernetzung die optimale Customer Experience gelingt

Holland, Heinrich - 2019

Das Auto der Zukunft ist vernetzt und Teil des Internet of Things. Fahrzeughersteller, Telekommunikationsanbieter und IT-Riesen liefern sich eine Schlacht um die Hoheit im Connected Car. Dieses Buch zeigt die Potenziale von Autos mit Konnektivitätstechnologien für digitale Dienstleistungen,...

Persistent link: https://www.econbiz.de/10012041203

Dialogmarketing und Kundenbindung mit Connected Cars : wie Automobilherstellern mit Daten und Vernetzung die optimale Customer Experience gelingt

Holland, Heinrich - 2019

Persistent link: https://www.econbiz.de/10012401700

Relationships among customer satisfaction, delight, and loyalty in the hospitality industry

Kim, Mi Ran; Vogt, Christine; Knutson, Bonnie J. - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 170-197

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Antecedents of customer loyalty in the retailing sector : the impact of switching costs

Stan, Valentina - In: The journal of applied business research 31 (2015) 2, pp. 371-382

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Exploring the impact of brand equity and customer satisfaction on customer loyalty

Kaur, Gurjeet; Mahajan, Neetu - In: Metamorphosis : a journal of management research 10 (2011) 2, pp. 27-47

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A study on awareness level on industrial lubricants with reference to Pentagon lubicants , Chennai

Aveline S.; Kishore; Prabhu, C. - In: International journal of applied business and economic … 12 (2014) 2, pp. 353-360

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Role of trust and customer loyalty in reducing perceived security risk in internet banking

Mann, Bikram Jit Singh; Sahni, Sunpreet Kaur - In: International journal of electronic business 10 (2013) 4, pp. 331-354

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A three-dimensional approach to customer retention in mobile phone services

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Inter-scale assessment & comparison of customer loyalty in banking industry : an empirical study

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Predictors of customer loyalty to mobile service provider in South Africa

Chinomona, Richard; Sandada, Maxwell - In: International business and economics research journal 12 (2013) 12, pp. 1631-1643

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