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Advertising recall as a measure of advertising effect : 2 papers
1989
Persistent link: https://www.econbiz.de/10000778466
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Rhetoric and ideology in advertising : a content analytical study of American advertising
Ericsson, Lars O.; Ohlsson, Ragnar; Tännsjö, Torbjörn - 1978
Persistent link: https://www.econbiz.de/10000558937
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Advertising
Heath, Ray Brian - 1968
Persistent link: https://www.econbiz.de/10000615396
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Advertising on the Internet : how to get your message across on the World Wide Web
Barrett, Neil - 1997 - 1. publ.
Persistent link: https://www.econbiz.de/10000620128
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Web advertising and marketing
Testerman, Joshua O.; Kuegler, Thomas J.; Dowling, Paul J. - 1996
Persistent link: https://www.econbiz.de/10000584151
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Speaking of advertising
Wright, John Sherman (ed.); Warner, Daniel S. (ed.) - 1963
Persistent link: https://www.econbiz.de/10000595600
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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Advertising
Mandell, Maurice Ira - 1968
Persistent link: https://www.econbiz.de/10000568063
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Advertising
Norris, James S. - 1984 - 3. ed
Persistent link: https://www.econbiz.de/10000065888