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Does the utilitarian value of gamified virtual currency affect its usage intention in the context of e-commerce?

George, Anoop; Joy, Manu Melwin; Nowfal, S. Muhammed; … - In: International journal of Indian culture and business … 28 (2023) 3, pp. 285-300

Persistent link: https://www.econbiz.de/10014318223

The use of technology acceptance model to explain brand attitude and loyalty intention in e-commerce : the gamification case

Sari, Nadia Nila - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 72-96

), perceived enjoyment, perceived social influence, consumer intention to engage, and brand loyalty in the context of gamification … Contribution/Originality: This research elaborated on the role of TAM in using the gamification method for intention to engage …, brand attitude, and its effect on loyalty intention. Practitioner/Policy Implication: The company that applies gamification …

Persistent link: https://www.econbiz.de/10014335617

Understanding customer attitude toward advergames : an extended TAM approach

Jami Pour, Mona; Kazemi, Zohre; Moeini, Hossein - In: Arts and the market : AAM 13 (2023) 2, pp. 94-116

Persistent link: https://www.econbiz.de/10014343042

Does gamification on an e-commerce application lead intention to use the application and spread word of mouth?

Kusumawardani, Kunthi Afrilinda; Soegihono, Laura Fabiola - In: International journal of business and systems research … 18 (2024) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10015064183

The impact of personality traits, barriers and gamification on Gen X continuance intention for mobile credit bill payment apps.

Ray, Arghya; Jain, Muskan; Ma, Lan; Alhamzi, Khalid Hussain - In: Journal of financial services marketing 29 (2024) 3, pp. 1154-1174

Persistent link: https://www.econbiz.de/10015061517

Snakes and ladders in servitization : using a game to capture inhibitors and enablers of transformation

Andrews, Daniel; Dmitrijeva, Jekaterina; Bigdeli, Ali Ziaee - In: Research technology management : RTM 61 (2018) 6, pp. 37-46

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Sadness bright as glass : the acceptance of emotionally sensitive radical innovation

Hurmerinta, Leila; Sandberg, Brigitta - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 918-939

Persistent link: https://www.econbiz.de/10011405129

Consumer resistance to innovations : essays on antecedents, manifestations and ways of overcoming it

Hietschold, Nadine - In: New waves in innovation management research, (pp. 363-378). 2018

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Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations

Endres, Herbert; Helm, Roland; Schmitz, Christian; … - In: The journal of product innovation management : an … 40 (2023) 1, pp. 120-136

Persistent link: https://www.econbiz.de/10014291979

Explicit and implicit antecedents of users' behavioral beliefs in information systems : a neuropsychological investigation

Ortiz de Guinea, Ana; Titah, Ryad; Leger, Pierre-Majorique - In: Journal of management information systems : JMIS 30 (2013/14) 4, pp. 179-209

Persistent link: https://www.econbiz.de/10010378624