The written word is the oldest and most common type of data. Today, mass literacy and cheap technology allow for greater word output per capita than ever before in human history. To keep pace, companies and scholars increasingly depend on automated analyses — not only of what people say...

Smartphones have made sharing images of branded experiences nearly effortless. This research classifies social media brand imagery and studies user response. Aside from packshots (standalone product images), two types of brand-related selfie images appear online: consumer selfies (featuring...

Relevanz und theoretisch-begriffliche Grundlagen der Entscheidungszufriedenheit -- Theoretische Ansätze zur Erklärung der Entscheidungszufriedenheit -- Erklärung der Entscheidungszufriedenheit -- Empirische Untersuchung -- Implikationen für Praxis und Forschung -- Schlußbetrachtung.