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Special section: Positive marketing
Lerman, Dawn (contributor) - In: Journal of business research : JBR 68 (2015) 12, pp. 2588-2516
Persistent link: https://www.econbiz.de/10011399609
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Italians and the euro : the impact of time on consumer adjustment strategies
Callow, Michael; Lerman, Dawn - In: Journal of euromarketing 13 (2004) 2/3, pp. 107-123
Persistent link: https://www.econbiz.de/10002378719
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Recall and recognition of branf names : a comparison of word and nonword name types
Lerman, Dawn; Garbarino, Ellen - 2010
Persistent link: https://www.econbiz.de/10003924175
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Made in China bus sold a FAO Schwarz : country-of-origin effect and trusting beliefs
Kabadayi, Sertan; Lerman, Dawn - In: International marketing review 28 (2011) 1, pp. 102-126
Persistent link: https://www.econbiz.de/10009008187
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Bridging marketing's intentions and consumer perceptions
Kachersky, Luke; Lerman, Dawn - In: The journal of consumer marketing 30 (2013) 7, pp. 544-552
Persistent link: https://www.econbiz.de/10010232019
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Little Emperors grown up : a case study of cosmetic usage
Scelzo, Tracy; Lerman, Dawn - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 110-119
Persistent link: https://www.econbiz.de/10003859987
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Recall and Recognition of Brand Names: A Comparison of Word and Nonword Name Types
Lerman, Dawn; Garbarino, Ellen - In: Psychology & marketing 19 (2002) 7-8, pp. 621-640
Persistent link: https://www.econbiz.de/10006973833
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Little Emperors grown up: a case study of cosmetic usage
Scelzo, Tracy; Lerman, Dawn - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 110-119
Persistent link: https://www.econbiz.de/10008262088
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How cultural differences in uncertainty avoidance affect product perceptions
Lee, Julie Anne; Garbarino, Ellen; Lerman, Dawn - In: International marketing review 24 (2007) 3, pp. 330-349
Persistent link: https://www.econbiz.de/10007749659
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SPECIAL SECTION ON IMC - Agency Perspectives and Practices on Global IMC - The focus of research on global marketing communications has been on the strategic standardization-adapta...
Gould, Stephen J.; Lerman, Dawn; Grein, Andrew F. - In: Journal of advertising research 39 (1999) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10006519582