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Co-destruction of value : a stakeholder conceptual review

Ogunbodede, Olabode - In: The international journal of business science & applied … 17 (2022) 1, pp. 1-27

Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and where it occurs. This paper reviews the...

Persistent link: https://www.econbiz.de/10012814492

The role of salespeople in value co-creation and its impact on sales performance

Alnakhli, Hayam; Inyang, Aniefre Eddie; Itani, Omar S. - In: Journal of business-to-business marketing 28 (2021) 4, pp. 347-367

Persistent link: https://www.econbiz.de/10012802196

Customer-to-customer value co-creation and co-destruction in sporting events

Kim, Kyungyeol; Byon, Kevin K.; Baek, Wooyeul - In: The service industries journal 40 (2020) 9/10, pp. 633-655

Persistent link: https://www.econbiz.de/10012260315

Dialectic critical realism in business marketing : dialectic customer portfolio management

Vanharanta, Markus; Wong, Phoebe - In: The journal of business & industrial marketing 39 (2024) 3, pp. 474-490

Persistent link: https://www.econbiz.de/10015078800

Orchestrating an experiential value proposition : the case of a Scandinavian automotive manufacturer

Eklund, Andreas Aldogan; Berndt, Adele; Sandberg, Susanne - In: European business review 34 (2022) 5, pp. 624-641

Persistent link: https://www.econbiz.de/10013412401

Collective storytelling : value co-creation in narrative-based goods

Wieczerzycki, Marcin; Deszczyński, Bartosz - In: Marketing theory 22 (2022) 3, pp. 445-463

Persistent link: https://www.econbiz.de/10013388911

Value co-destruction : problems and solutions

Alexander, Matthew; Vallström, Niklas - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 200-210

Persistent link: https://www.econbiz.de/10014512664

Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

Krey, Nina (ed.); Rossi, Patricia (ed.) - Academy of Marketing Science / Annual Conference <2017, …; … - 2018

Managerial Decisions on International Price Adaptation: An Abstract -- A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract -- Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract -- Strategies for Theory Assessment and...

Persistent link: https://www.econbiz.de/10014287302

Scale development for the practices involved in creating value propositions in the exhibition industry : service-dominant logic with a mixed-methods approach

Lee, Jin-soo; Park, Sangwon - In: Tourism management : research, policies, practice 99 (2023), pp. 1-22

Persistent link: https://www.econbiz.de/10014320864

Exploring the barriers and motivators of value co-creation through a theoretical lens of service-dominant logic

Ajmal, Mian M.; Jan, Amin; Khan, Mehmood; Hussain, Matloub - In: The journal of business & industrial marketing 39 (2024) 6, pp. 1174-1191

Persistent link: https://www.econbiz.de/10015081124